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Glossary |
- Search Engine
- A (usually web-based) system for searching the information available on the Web.
Some search engines work by automatically searching the contents of other systems and creating a database of the results. Other search engines contain only material manually approved for inclusion in a database, and some combine the two approaches.
- SEO - Search Engine Optimization
- The process of selecting targeted keywords that reflect the content of a Web site, placing them within the meta tag, creating a doorway page for each search engine, and testing the search engine results to make sure the site is well placed based on the keywords you selected. It is an art and a science which, because of the technology, is constantly evolving. Companies now exist to provide this kind of specialized service.
- Serif
- In typography, serifs are non-structural details on the ends of some of the strokes that make up letters and symbols. A font that has serifs is called a serif font (or seriffed font).
- Server
- Also called HOST computer. A computer (or a software package) responds to requests for information. The term can refer to a particular piece of software, such as a WWW server, or to the machine on which the software is running. Web servers are the closest equivalent to what in the print world is called the "publisher" of a print document. An important difference is that most print publishers carefully edit the content and quality of their publications in an effort to market them and future publications. This convention is not required in the Web world, where anyone can be a publisher; careful evaluation of Web pages is therefore mandatory.
- SQL (Structured Query Language)
- A specialized language for sending queries to databases. Most industrial-strength and many smaller database applications can be addressed using SQL.
Each specific application will have its own slightly different version of SQL implementing features unique to that application, but all SQL-capable databases support a common subset of SQL.
- Static banner
- Advertisement on which is written message from the advertiser.
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