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Glossary |
- E-mail - Electronic mail
- A method of communicating with other persons by sending and receiving electronic mail messages via an ISP’s server to other locations for the attention of another computer user at a specific E-mail Address.
- E-mail marketing
- Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
* Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
* Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
* Adding advertisements in emails sent by other companies to their customers.
- eNewsletter
- A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.
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